Second Sunrise was created after I lost my uncle to suicide. A loss that made it impossible to ignore how many people are quietly carrying more than they let on. This brand exists to remind people that staying matters, that even after the darkest nights, another morning is possible. Through simple, meaningful apparel, we hope to make space for connection, conversation, and the choice to keep going. 10% of profits donated to American Foundation for Suicide Prevention.

If you are thinking about suicide or hurting yourself, please get help right now — you are not alone and support is available.

📞 U.S. & Canada - 988 Suicide & Crisis Lifeline
Call or text 988 — available 24/7. You will be connected to a trained counselor who can help.